Events management companies often need to contact business owners to let them know about forthcoming events, tradeshows, exhibitions, fayres, and conferences. The traditional ways are sending out direct mail shots, telemarketing, purchasing email lists, and advertising.
Many traditional marketing techniques are costly in both time and money. Telemarketing is time consuming and soul destroying. Direct mail can be expensive. Email lists are often out of date and it can be hard to track the effectiveness of many types of advertising.
In all business to business events success depends on the ability to attract exhibitors and delegates.The exact type of event will define the categories of businesses that the events management company will invite either as exhibitors or delegates to any tradeshow, expo or event.
The Email Marketing Robot software allows events management companies to automate the sending of email invititations to businesses who match their specific criteria. It is just like having an ultra-efficient extra member of marketing staff who will work tirelessly to contact businesses on your behalf!
For example XYZ Events is organising a wedding expo in New York. They use the Email Marketing Robot to invite related businesses to exhibit from around the New York area. That could include wedding photographers, bridal shops, wedding cake makers, limousine hire companies, etc.
Another example of how the Email Marketing Robot can help Events Management firms is where they use the software to send out invitation emails to businesses who may wish to attend as delegates at tradeshows. In conjuction with online events registration software the Email Marketing Robot can help to fill events with interested delegates and reduce marketing overheads.