The Email Marketing Robot acts as a virtual assistant in the true sense of the word tirelessly inviting local businesses to events, seminars and conferences on your behalf.
Simply give the robot a list of business types you would like to invite to the event, and a list of geographic areas or towns and postcodes for greater targeting accuracy.
We find that the robot works best with a two step approach where in the first contact email the offer is briefly described and the recipient is invited to reply back or telephone if they would like further information. This puts the recipient in control of the communication from the outset and they don’t feel that they are being sold to.
Personalisation helps to improve response rates so you can use the special tags within the Email Marketing Robot software to automatically insert the recipients company type in the email at key points. This increases the relevency score of the email in the recipients mind and increases the likelyhood of them reading the rest of the email.
Special attention should be paid to the subject line. Something that describes the email and a benefit or call to action would work especially if it includes the keyword used to find their website – so inserting the company name in the subject using the special tag for <companytype> in the Email Marketing Robot is a good idea.
So to sum up:
- The subject line makes the right people read the email
- Keywords inserted in the email increases the chance of email being read
- Put the recipient in charge of receiving more details if they are interested
- Don’t use the first contact email to try to sell your event – only establish interest
The Email Marketing Robot is perfect for inviting local businesses to networking events, business seminars, conferences and exhibitions. Stick to the above guidelines and you will be amazed at the response!