In this article we are going to discuss ways that you can create a B2B marketing funnel either for your own business, or as a service that you can sell to other business owners.
You can set up business as a B2B lead vendor, and tap into the market of businesses who are searching for B2B lead generation companies.
Using this system, you can charge a local business upwards of US $300+, or UK £200+ per month, and use the Email Marketing Robot software to generate leads for them.
All you need to do is liaise with clients (the fun part), set up and run the system for them, and send them the leads.
You don’t need to do any selling or closing as that is the job of the client.
Clients will love you for it, and never need know how you are generating the leads for them.
Step by Step B2B Lead Generation System:
This is the formula we recommend when dealing with every new B2B lead buyer:
Ask the client to fill out a questionnaire that finds out about their target market (business types/categories), the geographic area they wish to cover (towns/cities/countries), details about their business, and their value proposition.
- Message development
Craft the outgoing email that the Email Marketing Robot will send to prospects that match the business types and locations that the client wishes to cover. Word the email so that it is as simple as possible for prospects to reply and express interest.
- Automation setup
Set up the Email Marketing Robot, perhaps using a generic reply address – or you may wish to use an email address owned by the client.
- Lead Generation
Run the Robot software during the best hours (8am to 6pm Monday to Friday usually), to start generating leads for your client. You may wish to test different subject lines of the email to determine the one that has the best response rate.
- Manual filtering
Filter out the hot leads from any auto-responses and rejections that are received back from your cold email marketing. Forward these “hot leads” on to your client to follow up with.
- Finishing up
At the end of the campaign, send a spreadsheet with all the lead details on it to the client. Normally this will include the persons name, position, email address, company name, and sometimes the telephone number, and postal address if received back on their reply email. This is great for the client because they finish with something they can see, so they know they have paid for results.
How much can you earn?
Recommended pricing of $300 US per month is for generating up to 300 leads for the client per month. You may wish to increase the price if you are able to generate more leads, depending on their campaign.
We would recommend charging $1 per lead, with the good chance to turn these enquiries into sales, the price is well worth it to any business, as most are paying more than $1 per lead through traditional methods.
Always inform your clients that the exact amount of leads will vary according to their service, price point, any special offer, and the target market. It is up to the client to take their leads and convert them into sales through a follow up process.
It will be a good idea to draw up a simple agreement so that the client is aware that the actual number of leads may vary. You might want to charge on a per lead basis if you don’t have any previous experience with the market in question.
This is not spam, because you are only emailing each business once, and you are not putting their details into any database without their permission. However, make sure you do not use any misleading subject lines in your outgoing emails.
Who to target
Using this system you can start making money by generating leads for any business that markets to certain business types, such as accountants, printers, business networking groups, SEO companies, data recovery specialists, etc.
You can use the software itself to find prospective clients who can handle more business, or you can set up a website focused around the “B2B lead generation” keyword, and similar keywords. You could even advertise lead generation on a per lead basis in internet discussion groups and forums where your prospect market is likely to be hanging out.
Let us know how you get, or if you have any questions using the comments below.
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